Privacy Policy

1. Introduction

Star Alliance ("we," "us," or "our") is committed to protecting the privacy and security of our customers' personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or engage with our saddlery bulk ordering services.

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, business registration details, tax identification numbers
• Order Information: Product specifications, quantities, delivery addresses, billing information
• Payment Information: Credit card details, banking information, billing addresses
• Communication Records: Email correspondence, phone call records, chat logs
• Account Information: Username, password, account preferences

Non-Personal Information

We automatically collect certain non-personal information:

• Technical Information: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, click patterns, referring websites
• Cookies: Small data files stored on your device to improve user experience

3. How We Use Your Information

Primary Business Operations

• Processing and fulfilling bulk orders for saddles and related equipment
• Managing customer accounts and order history
• Providing customer support and technical assistance
• Processing payments and managing billing
• Coordinating delivery and logistics

Communication and Marketing

• Sending order confirmations and updates
• Notifying about new products and services
• Sending promotional materials and special offers
• Conducting customer satisfaction surveys

Legal and Administrative

• Complying with legal obligations and regulations
• Preventing fraud and ensuring security
• Resolving disputes and enforcing agreements
• Maintaining business records and analytics

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third parties who assist with payment processing, shipping, and website hosting
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In case of merger, acquisition, or sale of business assets
• Consent: When you explicitly consent to sharing your information

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• SSL encryption for data transmission
• Secure payment processing systems
• Regular security audits and updates
• Access controls and employee training
• Secure data storage and backup systems

6. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for targeted advertising

You can control cookie settings through your browser preferences.

7. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Transfer your data to another service provider
• Objection: Object to processing of your information
• Restriction: Limit how we use your information

8. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records as required by law

Generally, we retain customer information for 7 years after the last business transaction.

9. Policy Changes

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: